I think that there are many opportunities to see the word “SEO” when examining blogs.
SEO is “search engine optimization”, but why should you optimize for search engines? And maybe some of you don’t quite understand what you’re getting out of it.
SEO is an essential measure to get a lot of people to read your blog, and if you don’t take SEO measures, the chances of people seeing it on the current Internet, which is centered on search engines, will decrease considerably. I can say
SEO is so important. This time, I will carefully explain what SEO is and what to do specifically with what measures so that blog beginners can understand.
- Why is SEO important when writing a blog?
- 3 Basics You Should Know About SEO
- 15 basic SEO measures recommended for beginners
- Selection of keywords based on search needs
- Using Keywords in Titles and Headings
- Meta description settings
- Compatible with smartphones and tablets
- Setting up an XML sitemap
- The hierarchical structure of directories
- Images have proper filenames and alt attributes
- Preserve H-tag order
- Setting up breadcrumbs
- Pay attention to page speed
- Add links to related pages
- Setting up proper anchor links
- Fix broken links immediately
- Create quality articles.
- Bonus information: Are there blogs that are strong or weak in SEO?
Why is SEO important when writing a blog?
SEO (Search Engine Optimization) is search engine optimization that refers to measures to create content that matches the structure of search engines and user demand.
SEO has the following benefits:
Help users find the information they need
The advantage of SEO measures is that it makes it easier for users to find the information they need from the information posted on the site. In other words, if we have a firm grasp of the information that users need, it will be easier for them to find our blog.
Search engines suggest optimal web pages for users who enter search keywords for information, but SEO measures are measures to let search engines know that the information is on the site.
SEO helps search engines interpret the information on your site correctly so that it can be accurately presented to users who are looking for it.
More users visit the site and the number of visits increases
For sites with good SEO, More people will come to your site through search engines.
This is the most practical advantage in terms of SEO measures. Sites with a large number of user inflows can easily monetize through advertisements, and as recognition increases, they will be able to exert various influences as major sites in the field.
Make it easier for users who match your site’s ads to visit
As important as the number of accesses as an advantage of SEO measures, it is easier for users with specific attributes to gather.
Search engines will only allow users who enter specific search terms to enter your site.9
Many of the users who visit the site are basically strongly interested in the search keywords, and there are also large biases in terms of gender, age, occupation, and hobbies.
This user bias is compatible with web advertisements, especially affiliate advertisements, that you want to appeal to a specific segment, and there is an advantage that users who flow in from search engines can easily monetize with advertisements.
3 Basics You Should Know About SEO
There are various measures for SEO measures, but they are based on the basic principles advocated by search engines. may not.
Before starting specific measures for SEO measures, I will explain the three basics that you should always keep in mind.
The important idea in SEO is user first
There are various measures in SEO, but the major principle common to all is the user first.
User first is a way of thinking that puts the convenience of the user first, and in SEO, it is a major premise that the user who uses the site is easy to use, and the information required by the user is clearly written. Standards are based on it.
Avoid measures that ignore the convenience of users as much as possible, as they may result in negative evaluations.
How search engines index
Understanding how search engines index is essential for SEO.
Search engines run programs called crawlers (bots) all over the Internet, collecting information from a huge number of websites and creating databases.
By searching the database, the user locates the site with the desired information, and the process of registering the latest information of the site in the database is called indexing.
Search engines will rank sites that can easily be indexed higher in search results.
To that end, measures that make it easier for crawlers to obtain information, such as fast site display, hierarchical structure along the order, site map registration, etc., are effective.
The difference between internal SEO measures and external SEO measures
There are two main types of SEO: internal SEO and external SEO.
Internal SEO measures are measures to optimize the internal structure of the site for search engines and are processes that enable search engine crawlers to thoroughly search the inside of the site and index it smoothly into the database. refers to
On the other hand, external SEO is a measure to improve the search engine evaluation by changing the external environment of the site, increasing the number of external links to the site, establishing a mutual link relationship with major sites, and strengthening links through links. It will be a measure to
However, don’t buy links with money as this will result in search engine penalties. I would say there are more disadvantages than advantages.
The best links are those that are spread and introduced naturally by users who think, “This site (page) is nice, easy to understand, and useful.”
In order to do so, it is most important to create content from the user’s point of view.
15 basic SEO measures recommended for beginners
From here, I will explain in detail several measures to make it easier to index.
SEO measures are basically an accumulation of small measures.
Rarely does a single measure dramatically improve search rankings, and by accumulating a number of small measures, search engine evaluations are accumulated and high rankings are achieved.
Here are 15 measures for basic content.
Selection of keywords based on search needs
In SEO measures, it is important to clarify what kind of search keywords the article is aiming for to be displayed at the top.
Depending on the search keyword, it is almost impossible to rank high because big sites occupy the top of the search ranking.
Be sure to check in advance whether it is possible to rank high for the target search keyword by checking the search volume with “Google Keyword Planner” or by actually searching and looking at the list of top sites.
Using Keywords in Titles and Headings
Try to include search keywords in article titles and headlines as much as possible.
Nowadays, it is not as important as in the past to sprinkle the target search keywords, but still, from the user’s point of view, it is one of the important content selections that “the keyword you searched for can be seen at a glance” It’s a clue.
In particular, the title of the article (H1 tag) has a large impact on the evaluation of the article, so be sure to naturally incorporate the keywords you want to be displayed higher in the title.
Also, making the headings (H2 tags) that separate each chapter easier to understand will have a positive impact on both users and search engine crawlers. Setting up a table of contents
At the beginning of your article, create a table of contents link that lists the article’s headings.
For users, it is convenient because they can grasp the content before reading the article and can quickly move to the desired part.
Also, from the SEO point of view, there is an advantage in that the internal links of the article increase, making it easier for the crawler to index.
However, in the case of keywords for which the information to solve the problem ends in an instant (such as wanting to know the meaning of words), some users may feel annoyed if there is a table of contents at the beginning.
After installation, observe carefully and make adjustments based on user reactions.
Meta description settings
A meta description is a description of a page that appears on the search engine results screen.
Meta descriptions can be set on a page-by-page basis, so be sure to manually enter an appropriate synopsis.
If the meta description is not set, the search engine will automatically quote and output the parts judged to be important from the article content, but it is not always an appropriate description, so set it manually as much as possible We recommend that you keep it.
Compatible with smartphones and tablets
Currently, Google has introduced MFI (Mobile First Index), so be sure to make your blog compatible with smartphones and tablets.
MFI is a measure introduced by Google in response to the growing demand for mobile and is a mechanism that prioritizes mobile version sites over PC version sites when indexing.
Blogs that are not mobile-friendly (not mobile-friendly*) will be at a significant disadvantage in terms of mobile search engine evaluations, so it is essential to support smartphones and tablets.
In 2015, an update called “Mobile Friendly Update” was actually made. It says something like, “Sites that are not mobile-friendly will rank lower on mobile.”
Setting up an XML sitemap
An XML sitemap is a guide file used by search engine crawlers to collect information about visited sites.
Submitting an XML sitemap will improve your site’s reputation as it will be indexed faster by crawlers.
XML sitemaps can be registered manually from Google Search Console, and WordPress has an auto-generated plugin available.
Note that an XML sitemap is different from a sitemap that introduces users to the contents of your site.
The hierarchical structure of directories
The pages in the blog should have a hierarchical structure with the top page at the top, and try not to make exceptions outside of that.
It is best to have a three-layer hierarchical structure with individual article pages at the bottom, category pages that aggregate article pages, and top pages that aggregate category pages.
When the blog is layered with links, the search engine ratings acquired by the lower pages are transmitted to the higher pages, making it easier for category pages and top pages to be displayed higher in search results.
Images have proper filenames and alt attributes
If you place an image on the article page, set the appropriate file name and alt attribute.
Image file names and alt attributes are not visible when viewing a page normally, but search engines check the HTML source code, so these are also subject to evaluation.
For the image file name, write a name that indicates the content of the image, and for the alt attribute, write a description that makes sense even if the image is not displayed.
With these, users will not be confused when an image error occurs, and there is an advantage that it will be more likely to be displayed high in image searches on search engines.
Preserve H-tag order
Let’s set the order of H tags used when writing article headings in HTML correctly.
There are H tags from h1 to h6, but you can use the h1 tag only once in the page, and the tags after h2 can be used any number of times.
The h1 tag is used for the title of the article, and the h2 and subsequent tags are used in numerical order to structure the article.
For example, always use an h3 tag inside an h2 tag, and avoid skipping the h3 tag and setting the h4 tag.
Setting up breadcrumbs
Breadcrumbs are links that indicate the hierarchical structure of article pages and are described in a format such as “top page > category page > article page”.
Since each page is a link, it is easy to understand the current hierarchy and move to the upper hierarchy.
Breadcrumbs are not only useful for users, but they are also important clues to search engine crawlers about the hierarchical structure of your articles, so be sure to set them up.
WordPress has a plugin that automatically generates breadcrumbs.
Pay attention to page speed
Search engines also evaluate blog display speed.
The lighter the blog display, the higher the evaluation, and the longer it takes to display, the more disadvantageous.
In order to speed up the display speed of the blog, it is best to use a high-performance server. There is a method such as
Add links to related pages
It’s also a good idea to link your article pages to related article pages on the same site.
Since it is a page within the site, it will be an internal link, but if the links between related articles become closer, the crawler will be more efficient, so it will be easier to be evaluated by search engines.
There are WordPress plugins that automatically insert links to related post articles based on the content of the article, so it would be convenient to use them.
Setting up proper anchor links
An anchor link is a process of linking the enclosed part of the text, and in HTML it is set with the href tag.
The text enclosed in the anchor link should be descriptive of the linked page.
For example, if the “here” part of “Click here for detailed information on the domain” is used as an anchor link, search engines cannot understand the relevance between the word “here” and the linked page, so they will not be evaluated correctly.
In this case, make the text such as “domain details” an anchor link so that search engines can understand the connection between the text and the link destination.
Fix broken links immediately
If you find a “broken link” in your blog post that prevents you from moving to the linked page, fix it immediately.
Pages with broken links are downgraded by search engines because they cause inconvenience to users.
WordPress has a plugin that periodically crawls the links in your blog and reports any broken links.
Create quality articles.
We have introduced a number of SEO measures so far, but the most powerful SEO measure that surpasses them is to create high-quality articles.
Many SEO measures are easy to implement, and many sites competing for search rankings have already implemented these measures.
Therefore, in order to make a difference to other sites, it is best to compete with the quality of articles that cannot be easily copied, and sometimes provide original information that cannot be found anywhere else.
In accordance with Google’s user-first philosophy, let’s try to create articles that are needed and appreciated by many users.
Bonus information: Are there blogs that are strong or weak in SEO?
I have explained various measures for SEO so far, but I think that people who are trying to use blog services and website creation services are concerned about the difference in the strength of SEO for each service.
Here, we will introduce a service that is good at SEO, so if you are going to open a blog or website, please refer to it.
Most SEO-focused blogs use WordPress.
The reason for its popularity is that there are many plug-ins that enhance SEO, and you can create an environment that is easy for search engine crawlers to crawl by displaying breadcrumbs and related articles.
In addition, there are many themes that pursue lightness and speed up the display.
Among blog services, Hatena Blog has a reputation for SEO.
Since the service started relatively recently in 2011, it is designed to correspond to Google’s algorithm in recent years, and because of the strength of the domain of “Hatena” itself cultivated through social bookmarking, etc., it is displayed at the top of the search results. It’s getting easier.
FC2 Homepage is a free website creation service.
You can easily create a homepage using a template, but since it also supports HTML editing, it is especially recommended for those who want to actually write the source code and optimize it for search engines.
Wix is a web service that makes it easy to create a website.
It is not suitable for building a blog, but you can build a homepage or landing page in a short time, and there are plenty of plugins and templates available.
Regarding SEO, it has a reputation for being easy for crawlers to crawl, such as supporting a function that automatically adds meta tags and the fact that updated content is indexed in a short time.
The base is recommended for those who want to build an EC site.
It is a web service for easily creating an online shop, but there is a plug-in called “SEO Setting App” that allows you to set keywords and descriptions for search engines for each page.
This time, I explained the basics and specific measures of SEO measures that I want to know about blog management.
SEO tends to focus only on specific measures, but today, when information is easily shared on the Internet, many sites introduce the same method, so measures alone do not make a difference.
Therefore, the principle of SEO is important, and whether or not the entire media is based on the principle of SEO, that is, the user-first mindset, from the concept of the blog, the theme of the article, to the specific measures, is the search engine. will affect the ranking of
Incorporating the techniques introduced in this article and considering whether the attitude of contributing to users is well understood throughout the blog will be an important key to winning in SEO.
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